Independent technology advisory
Choose business technology without the guesswork.
We evaluate the software small businesses actually run on, then narrow each area to the few worth your time — trade-offs stated plainly.
- Independent assessment
- Limitations stated
- Relationships disclosed
How we work
- Independent assessment. Tools are judged on fit and cost. Placement is never sold.
- Limitations stated. Every assessment names where a tool is the wrong choice.
- Relationships disclosed. Any commercial relationship is labelled wherever it appears.
- Choose an area
- See the criteria
- Compare tools
CRM & Sales
Stop losing deals in inboxes, notebooks and memory.
2 listed
- Whether the team will still use it in month three
- How cleanly your existing contacts move in — and out
- Cost per seat as you hire
- Automation depth versus setup burden
In scope
- Contact and pipeline management
- Quotes and proposals
- Sales sequencing
- Reporting and forecasting