Independent technology advisory
Choose business technology without the guesswork.
We evaluate the software small businesses actually run on, then narrow each area to the few worth your time — trade-offs stated plainly.
- Independent assessment
- Limitations stated
- Relationships disclosed
How we work
- Independent assessment. Tools are judged on fit and cost. Placement is never sold.
- Limitations stated. Every assessment names where a tool is the wrong choice.
- Relationships disclosed. Any commercial relationship is labelled wherever it appears.
- Choose an area
- See the criteria
- Compare tools
Website & Online Business
A site that loads fast, converts, and stays yours.
2 listed
- Performance out of the box, not after heavy tuning
- Total cost once required add-ons are included
- How locked in your content and store become
- Support quality when something breaks on a Friday
In scope
- Site builders and hosting
- E-commerce and checkout
- Payments and invoicing
- Booking and client portals
Read the full guide: How to choose a website or store platform