Independent technology advisory
Choose business technology without the guesswork.
We evaluate the software small businesses actually run on, then narrow each area to the few worth your time — trade-offs stated plainly.
- Independent assessment
- Limitations stated
- Relationships disclosed
How we work
- Independent assessment. Tools are judged on fit and cost. Placement is never sold.
- Limitations stated. Every assessment names where a tool is the wrong choice.
- Relationships disclosed. Any commercial relationship is labelled wherever it appears.
- Choose an area
- See the criteria
- Compare tools
Marketing & SEO
Get found by the people already looking for what you sell.
3 listed
- Whether it reports outcomes or only activity
- Time to a first meaningful result
- Quality of the underlying data, not the dashboard
- Cost as your traffic grows
In scope
- SEO and keyword research
- Content planning
- Analytics and attribution
- Social scheduling