Independent technology advisory
Choose business technology without the guesswork.
We evaluate the software small businesses actually run on, then narrow each area to the few worth your time — trade-offs stated plainly.
- Independent assessment
- Limitations stated
- Relationships disclosed
How we work
- Independent assessment. Tools are judged on fit and cost. Placement is never sold.
- Limitations stated. Every assessment names where a tool is the wrong choice.
- Relationships disclosed. Any commercial relationship is labelled wherever it appears.
- Choose an area
- See the criteria
- Compare tools
Email Marketing
Own the one audience channel a platform cannot take away.
2 listed
- Deliverability practices, not just claimed rates
- How pricing scales with list size and sends
- Automation builder you can operate unassisted
- Whether you can export your list without friction
In scope
- Broadcast and newsletter sending
- Lifecycle automation
- Landing pages and signup forms
- List hygiene and segmentation
Read the full guide: How to choose an email marketing platform